Zombie Fodder

“There, Ricky Bruch, you can argue that too.”

70’s Big will always take a stand against conventional fitness wisdom and the fitness industry. It is a money oriented industry that thrives on selling a shortcut to emaciation. Being skinny with abs is just not impressive nor productive. This demographic will fall early and fast when the inevitable zombie outbreak occurs.

Face it, the following video is full of guys that are doomed to be zombie fodder:

Wow, that was a lot of underweight guys who probably wear skinny jeans. Surely those non-adult-males could have made better money as an extra in a porno or something (you know, like a guy eating a sandwich in the background…they needed one anyway). And the device itself is…inadequate. I can get plenty of exercise for the “hand shandy muscles” on my own, thank you.

———-

Today is the day that you get acquainted with Ricky Bruch. In short, the guy is fucking insane. It’s hard to glean any interesting information, because all the juicy stuff is just hearsay. From what I found in my “research” (which consisted of YouTube and eating snacks) is that he is a Swedish discus thrower who won a bronze medal in the 1972 Olympic Games. However, a steroid fiasco kept him out of further competition, and this pissed Ricky off. A lot. He trained like an absolute madman (which you’ll see in the video below), and proceeded to throw the discus between 3 and 5 meters further than the current world record (unofficial sources vary with the distance). After he stopped taking steroids, there are reports that he took about 750 vitamin pills a day while improving his performance even more.

If anybody has any sources on him, or they own his documentary/biography called The Soul Is Greater Than the World, let me know. It’s supposed to be very inspiring because of his undying motivation to get better. He has the perfect equation of
Beard + Mustache + Strong + Big + Intense Training + Insanity
Our kinda guy.

The following video has some clips of him training. It gets good around the 2:00 minute mark. If you are short on time, and only want to see him freak out, then go to the 3:00 minute mark. Lots of yelling.

After that first video above, we had to double up on the testosterone. Thanks Ricky.

26 thoughts on “Zombie Fodder

  1. YES!

    Now we have a new yardstick of intensity. You aren”t intense enough unless you are jumping up and tearing down the fluorescent lighting after your workout! Maybe it was the mystery syringe stabbing him in the ass that drove him to such madness.

  2. Let”s be honest, I think that it”s clear that had Ricky obtained a Shake Weight there”d be no stopping him. His madness is the result of old school training, but the shake weight would have been the cherry on his cake.

    -Also on a side note… I feel like the shake weight is being marketed poorly. I mean, forget working out, let”s refocus this thing as a marital aid, or perhaps a bachelors best friend for training for Olympic masturbation.

  3. Burly, good question. I”m actually posting on this in a day or two.

    Our stance is that one should get train for 70sBig by getting as strong as naturally possible. Natural training is hard, fun, and good for the soul. When one starts competing at the highest levels, drugs are usually an occupational requirement (because everybody is on them). None of us are there, and all who contribute to this blog are natural. More on this later.

  4. I have seen the shake-weight for women infomercial and its great. I probably was erect for half of it. Then I see this (for men). This infomercial is easily in the top 7 gayest things I have ever seen.

    O yeah steroids are bad mmmkay.

  5. Well… if you can pull this off (the Ricky Brounch jumping and knocking lights) in your gym and still be let in the next day, you know you found a true 70”s BIG gym.

  6. Good show, gentlemen.

    Drake, I’m not so sure when Ricky was on steroids. In all reality, the steroids were not the source of his lunacy. I read an anecdote that he flew to a volcanic island when it was erupting just “to feel its power”.

    Nay, this man had been spited, was vengeful, and was just plain wild.

  7. Damn! Going through the BS w/ wife…totally has discouraged me. It may be the end of the road for us…haven”t been able to hit the gym since Friday..and even then missed 315 3×5 on squats…been pissing me off to say the least… Anyways felt better after I watched my man Zakk Wylde jam out and ready to get back into it tomorrow.

    This guy has the PREREQ”s for 70”s big? I think so…..

  8. when using a 3×5 set:rep scheme and following a starting strength type programming what should you follow as far as weights for each set? i.e. set 1- 65% of 5rm, set 2- 85% of 5rm and so on…

  9. Delta, Zakk Wylde is definitely the man and fits the bill for 70sbig purely with his mountainman-ness. I remember seeing a video of him working out at home in black jeans and boots and drinking beer between sets, thats tough to beat.

  10. I have a copy of his documentary on DVD. It”s called “The Soul is Greater than the World”. Swedish with English subs.

    Good stuff. Ricky is one strange but inspiring guy.

  11. Does anyone know how Ricky lost his finger? I have to assume it was in some truly epic adventure… or maybe he tore it off and threw it at the Swedish Olympic committee, literally giving them the finger!

  12. Justin Lascek you can get the “The Soul is Greater Than The World” from John Powell. Google will help.

    There was no steroid fiasco and you are probably making assumptions… Ricky used steroids back when he was bodybuilding.

    Reason he wasn””t exactly popular with Olympic committee was the fact that he tried to help Wolfgang Schmidt of DDR skip the border. Sweden was DDR arsch-licker so letting Ricky compete would not have done good the relationship with commies.

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